How To Become a Disc Jockey

Low priced Disc Jockeys are not only ripping you off but there also ripping off themselves. A friend that is also a wedding DJ called me to tell me that he lost business to another DJ that charges less then half his price. The DJ also told this couple that he basically does the same thing my DJ friend does. Really? How can they do that?

I found out that this DJ business is a full-time husband & wife team that spends a great deal of money on advertising. So how can they make a livable wage charging clients much less an the average rate? first, they also provide video, second, since they advertise so much and charge a minimal fee, they book more weddings per week.

The cheaper DJ is the better value, or is it? Sounds good, so whats the problem? Paying less is always better, only if your getting the same value for your money. Do you really love a low price? or do you love getting great value for the price?

The problem is, this DJ is not pricing his service enough, and therefore he has to book more weddings to stay in business and on top of that has to also run a second business in video to stay afloat. This means this DJ cannot give his clients the full time attention and quality service they deserve for their wedding. This is a disservice to their clients and to themselves.

These Disc Jockeys are no better than part-time or hobbyist DJ because they simply cannot or do not have the time to…

A. meet with their clients at their convenience.

B. properly plan their clients wedding and custom craft each wedding to fit their clients style. This means they more then likely will perform the same worn-out routine for every wedding. I call this cookie-cutter weddings, they play the same songs, do the performance etc.. for every wedding.

C. receive the proper education & training they need to be professional because of the lack of time & money. Every profession needs proper education & training, most mobile Disc Jockeys do not believe they need it. This is more than connecting wires & pressing play.

D. upgrade or even maintain old audio equipment because of the lack of money. This means that there is the possibility of bring shoddy equipment or equipment failure at the next event.

Over the years I have seen these Disc jockeys price themselves right out of the business, because they are afraid to raise their rates. They do not understand that in the long run, it is the quality of service that will ultimately keep you in business for a long time, even through a recession. What clients really want is value and quality for their money.

“The bitterness of poor quality remains long after the sweetness of low price is forgotten” Benjamin Franklin

Mark at PME DJ Service is a full-time single operator has been providing first class entertainment for weddings & events in Phoenix Arizona for 19 years and has performed at over 1,200 weddings. He also serves on the board of directors of The American Disc Jockey Association as The Vice-President for the Phoenix Chapter. Services include Master of Ceremonies, Event Planning, Event Coordination, Event Direction, Music Specialist, Video Montage Production.

Mark Sanchez
Owner/Operator DJ/MC

http://www.ProfessionalMobileEnt.com